Dark chocolate is gaining popularity rapidly this decade, what with studies pronouncing its health benefits and its downright tastiness. This is the original dark chocolate as far as I'm concerned, and though it might not be as fancy as some of the new kids on the block, it remains a wonderful treat.
As someone who grew up in Chocolatetown, USA, this is my favorite Hershey's candy bar. It's especially good when it has melted a bit on a hot afternoon.