ZeerScore™
The science of memorable brand names.
Not all names are created equal. Before a single dollar of marketing spend, before a logo is designed, the name itself has qualities that make it more or less likely to stick in someone's mind.
ZeerScore measures those qualities.
Your top names
What we analyze
Four dimensions of name quality, each weighted by impact on memorability.
Sound & Phonetics
How a name sounds matters more than most people realize. Certain sound combinations are naturally more pleasing, more energetic, or more memorable.
Names like Kodak, Google, and TikTok score high on phonetic appeal.
Structure & Rhythm
The best brand names have a natural rhythm. We evaluate length, syllable count, and how the letters flow together. 5-6 characters is the sweet spot.
Two syllables is ideal. 5-6 characters score highest.
Speakability
Can someone spell it after hearing it once? We call this the 'radio test' — and most names fail it. We don't just check pronunciation; we check if it's obviously pronounceable.
Stripe passes. Lyft... you'll need to spell that one.
Distinctiveness
A great name needs to be ownable. We analyze whether a name is truly unique, uses unexpected letter combinations, or has memorable visual characteristics.
Apple works because it's unexpected in tech.
What we penalize
Some naming patterns have become so overused they now work against you.
Tired Suffixes
These suffixes peaked years ago. Using them now signals "generic startup name."
Generic Compounds
Prefix + suffix combinations that blend together in the market rather than standing out.
Creative Misspellings
Dropping vowels or swapping letters causes confusion. You'll spend time spelling it out.
How to read your score
| Score | Rating | What it means |
|---|---|---|
| 85-100 | Excellent | Strong brand potential. These names have the raw ingredients for success. |
| 70-84 | Good | Solid choice. Minor optimizations possible but nothing blocking. |
| 55-69 | Acceptable | Workable, but consider the tradeoffs noted. |
| 40-54 | Weak | Significant challenges. Explore alternatives. |
| Below 40 | Poor | Likely to struggle. Keep looking. |
The names that inspired us
We calibrated ZeerScore against hundreds of successful consumer brands.
What ZeerScore is NOT
It's not a predictor of business success.
Plenty of successful companies have mediocre names (Salesforce, Microsoft, General Electric). And plenty of great names attached to failed startups are sitting in domain graveyards.
ZeerScore measures the inherent qualities of the name itself — the starting line, not the finish line. A high score gives you a tailwind. A low score means you'll need to work harder on brand recognition.
It's not the only factor.
Domain availability, trademark clearance, and cultural fit all matter too. ZeerScore is one input into your decision, not the final word.
Built for founders
ZeerScore was built because we got tired of the "try and sigh" loop — falling in love with a name, checking the domain, finding it taken, repeat.
Now you can filter for quality and availability at the same time. Generate names that score 70+ and have available domains. Skip the heartbreak.
Start generating names →