How to Score Business Names: The ZeerScore Method
Learn how to score business names using phonetics, structure, speakability, and distinctiveness. The ZeerScore method, based on sound symbolism research, rates names 0-100.
Zeer/Blog
Insights on naming, domains, and building brands that stick.
Best TLD for Startups: .com vs .ai vs .io vs .co
Comparing .com, .ai, .io, .co, .app, and .net for startups. SEO impact, pricing, availability, and which domain extension actually fits your business.
Business Name Length: Why 5-6 Characters Wins
Business name length best practices backed by data: why 5-6 characters is the sweet spot, what happens past 7, and how short vs long names perform.
Why Are All Good Domains Taken? The Real Numbers
Why are all good domains taken? We dug into the data. 159M+ .com registrations, but millions of short names remain—if you know where to look.
What Makes a Good Business Name? The Science Behind It
What makes a good business name? Forget subjective advice—here's what linguistic research says about phonetics, structure, speakability, and distinctiveness.